So as most of you might know, Google made yet another update to its PageRank algorithm recently, and we saw improvements on our sister blogs. SmartEarningMethods now has PR 3, whereas our new blog RichIncomeWays has jumped from Nil to 2 PR! The PR for MBT remains 5. This update comes much later than expected, which left us wondering when the next algorithmic change will come again. Keeping up with these changes is a big part of being a blogger and a webmaster, so today, we'll talk about resources that'll help you keep track of Google Search Algorithm changes.
When you type a search query into that simple-looking search field on Google search, you are actually typing an input value into a number of computer programs and formulas that Google uses to understand your search, and to go out and find the web pages on the Internet that offer the best content related to what you’re looking for.
As the absolute largest and most popular search engine on the Internet, the Google algorithm has gone through many generations of changes over time — and as of today Google’s algorithms use over 200 “clues” to identify the most relevant websites, including terms on website pages, where the person entering the query is located, the Page Rank of the website, how fresh the page content is, and much, much more.
Blogs to follow
Weblogs are a great way of sharing information without having to worry too much about handling the technicalities. And so, they are an excellent way of finding information as well. There are various SEO Blogs out there, some by Google or Google employees. One of the most important ones is Google Webmaster Central Blog. Here, you will find official information from Google regarding major algorithm changes.
Another blog you should follow is the one managed by Google's Head of Web-spam Team, Matt Cutts. These two blogs should keep you posted with the latest news, or the newest best practices, along with useful advice. You can also search for SEO blogs on Google, and start following them.
Moz
Moz, previously SEOMoz, is the industry leader in SEO, and has a couple extremely useful resources for your disposal.
Google Algorithm Change History
This should be the first place you look at. It shows all the latest changes, big or small, Google has made to its search algorithm. Google usually adds or removes certain 'clues' that determine a website's rankings. This change history will cover most of the important ones, hence making it the most valuable resource available.
MOZCast
You can find an interesting overview of those ranking shifts resulting from Google’s hundreds of algorithm changes through the year, on the MOZCast page which is meant to provide a view of “turbulence” in the Google algorithm.
Monitor your own blog
Google Webmaster Tools is your best friend when it comes to monitoring your own site's progress. You can use that progress to check out whether the search algorithm is going through a tough spot or not. You will be surprised at the amount of information you can glean from your own site's statistics.
But in spite of all this, even knowing where the tide is coming doesn't guarantee you won't fall off into the water. What you can do is, try to ride the direction of the tide as best you can, and avoid any radical changes that might cause a penalty on your website.
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